Crystal Jade's massive S.F. restaurant to open in November after $14 million build-out
Repost from San Francisco Business Times: http://www.bizjournals.com/sanfrancisco/blog/2014/10/singapore-based-crystal-jades-massive-financial.html
Crystal Jade owns and operates 22 restaurants in 21 cities throughout Asia that focus on upscale traditional Cantonese and Southern Chinese Jian Nan cuisine. L Capital Asia, a private equity fund sponsored by French luxury good conglomerate LVMH's private equity fund, invested in Crystal Jade this year to help bankroll the company's international expansion. Much of that effort will focus on adapting the beverage menu to different markets and expanding the wine portfolio of the Crystal Jade restaurant group.
"Over the last two decades, Crystal Jade has established itself as a household name for Chinese cuisine across Asia, appealing not only to the Chinese, but also consumers of other ethnicities across multiple geographies extending from Japan through India," said L Capital Asia managing partner Ravi Thakran. "Very few Asian brands have gained such widespread recognition and international appeal."
The restaurant is part of San Francisco's ChinaSF program, an economic initiative out of the San Francisco Center for Economic Development to recruit Chinese companies that can bring jobs to San Francisco. It also helps San Francisco companies expand into China.
San Francisco restaurateur Gus Murad will be partner in the restaurant project, which will tap regional dishes from south of China's Yangtze River. Jiangnan is home to four of the eight culinary traditions of Chinam, which include Sichuan,Jiangsu, Hunan and Zhejiang cuisines. A collaboration between 35 members of Crystal Jade's culinary team, the menu will include items such as xiao long bao, spicy and sour seafood chowder "Sichuan" style, and wood oven-roasted duck, along with Cantonese roasted items. On weekends, Crystal Jade Jiang Nan will offer dim sum brunch and an a la carte menu.
The restaurant will also have a Liu Ling bar and lounge, inspired by China's historical figure Liu Ling, and a 1,150-square-foot outdoor "Flower Rain Terrace." The establishment will have private event spaces and a takeout counter, called Singapore To-Go.